HomeEntertainmentPGA merger won't affect The CW's LIV golf coverage - UnlistedNews

PGA merger won’t affect The CW’s LIV golf coverage – UnlistedNews

LIV Golf’s CW coverage will not be affected by the new league’s merger with the PGA Tour.

“This is an exciting day to unify and grow the game of golf. There are no changes to the LIV Golf event schedule for 2023 on The CW. We look forward to broadcasting seven more exciting tournaments this year featuring the world’s best golfers,” The CW said in a statement to the hollywood reporter.

In a surprising move revealed Tuesday morning, the PGA Tour is merging with Saudi-backed startup competitor LIV Golf. The pact creates a new “collectively owned for-profit entity to ensure that all stakeholders benefit from a model that offers maximum excitement and competition among the best players in the game,” the organizations said.

As THR As reported, the merger creates more opportunities in the television space for the combined effort.

The PGA Tour and LIV Golf had been in a protracted feud, with the latter (funded almost entirely by Saudi Arabia’s sovereign wealth fund, the PIF) poaching high-profile PGA golfers with guaranteed contracts. LIV filed an antitrust lawsuit against the PGA Tour, and the PGA responded by arguing that the PIF actually runs LIV’s day-to-day operations.

LIV Golf is The CW’s first foray into sports. The network, formerly a joint venture between Paramount Global’s CBS Studios and Warner Bros. Discovery’s Warner Bros. TV, was sold late last year to the Nexstar group of stations. CBS Studios and WBTV each retain a 12.5 percent stake in the network.

Nexstar is revamping the network in an attempt to make it profitable. The network was never designed to be profitable, but rather as a source of revenue for its parent companies through broadcast deals and overseas sales. Since both sold out with the Paramount+ and Max releases, CBS Studios and WBTV sold the network.

The CW obtained the television rights to LIV Golf in January with a deal to broadcast 14 events this year. The events have not worked out well for The CW, which recently drew the ire of golf fans after the network parted ways with a close competition.

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Sara Marcus
Sara Marcushttps://unlistednews.com
Meet Sara Marcus, our newest addition to the Unlisted News team! Sara is a talented author and cultural critic, whose work has appeared in a variety of publications. Sara's writing style is characterized by its incisiveness and thought-provoking nature, and her insightful commentary on music, politics, and social justice is sure to captivate our readers. We are thrilled to have her join our team and look forward to sharing her work with our readers.
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