She is considered an influencer who uses TikTok, Instagram, and YouTube to make financial education fun for young audiences.
Kyla Scanlon, 26, a former options trader and founder of Bread, a company that produces videos and skits that go viral.
“I’ll pretend to be [Federal Reserve Chair] Jerome Powell [or] they pretend to be different stocks,” Scanlon told CNBC’s “ETF Edge” this week. “That really engages people because they say, ‘Oh, that’s funny. I can look at that and laugh’…That really humanizes finance and draws people in in a way they wouldn’t normally expect.”
Its content focuses on helping young people understand how various economic issues affect them.
“When we talk about the Federal Reserve, it’s often very abstract. For example, they’re raising interest rates, but what does that really mean?” Scanlon said. “People want to know how things directly affect them.”
One of his viral videos deals with the prevalence of “doomerism.” She defines it as a pessimistic vision of life and the economy focused on everything that is going wrong.
“It’s a really tempting philosophy for people to subscribe to because it takes the agency out of your life,” said Scanlon, who wants to give his audience a better understanding of Wall Street’s hot topics, including the job market, inflation and recent bank failures.
As of the end of this week, Scanlon has nearly 166,000 followers on TikTok, more than 156,000 on Twitter, and 28,000 subscribers on YouTube.
