A pair of sports betting deals has recently caught the attention of the gaming industry, leaving everyone to wonder which company will be next to enter the lucrative market. Fanatics and PointsBet have partnered up, while Aristocrat and NeoGames have also announced their own separate deals.

Fanatics, the sports apparel company, plans to launch their own sports betting platform in the US. The company has teamed up with PointsBet, an Australian sportsbook operator, to create their platform. Fanatics will use their existing user base and sports partnerships to help promote their new platform. They also plan to personalize the betting experience by offering customized betting options based on a user’s favorite teams and players.

The other deal that caught the industry’s attention is Aristocrat’s acquisition of the online lottery and gaming company, NeoGames. Aristocrat, a leading gaming technology provider, plans to use NeoGames’ expertise in the online lottery and gaming space to expand their own digital offerings. This acquisition will allow Aristocrat to enter the sports betting market and capitalize on its growing popularity.

These two deals have left the gaming industry wondering who will be the next to jump into the sports betting market. With the recent legalization of sports betting in many states across the US, it has become a very attractive market for companies looking to expand their revenue streams.

The potential for revenue growth is immense, as the American Gaming Association predicts that the sports betting market could bring in up to $8 billion in annual revenue. Companies are eager to capitalize on this opportunity and are exploring ways to enter the market.

One potential avenue is through partnerships with existing sports teams and leagues. The recent Fanatics-PointsBet partnership is a perfect example of this. Fanatics already has relationships with numerous sports teams and leagues, giving them a built-in audience for their sports betting platform.

Another potential avenue is through partnerships with casinos and other gaming operators. This is where companies like Aristocrat and NeoGames come in. With their expertise in the gaming space, they can help companies looking to enter the sports betting market by providing the necessary technology and infrastructure.

In addition to partnerships, companies can also enter the market by developing their own sports betting platforms. This is a more expensive and time-consuming option, but it allows for more control over the product and potentially higher profits in the long run.

With so many companies vying for a piece of the sports betting pie, it will be interesting to see who comes out on top. The market is only going to grow from here, and those companies that can adapt and innovate will be the ones that succeed.

As the industry continues to evolve, there are sure to be more partnerships and acquisitions announced. The question on everyone’s mind is which company will be next to make a move in the sports betting space?

Only time will tell, but it’s clear that the sports betting market is one that can’t be ignored. The potential for lucrative revenue streams and growth makes it an attractive market for many companies. The next few years will be an exciting time for the gaming industry as it navigates this new landscape.