India’s understanding of luxury has always been strong, according to Nicolas Baretzki, CEO of Montblanc International. The Germany-headquartered company, which produces writing instruments, travel accessories and watches, is focusing on making its products more functional and colourful, without straying too far from its signature style. Montblanc is committed to interacting with customers to ensure they buy the right product. The company’s archive of designs dating back a century provides a wealth of inspiration to help its employees create a contemporary version of its traditional products. The aim is to provide customers with an authentic experience.