Designer Mayyur Girotra has announced the launch of his first luxury ready-to-wear line, AIKYA, which will debut in New York on June 2, kicking off New York Pride 2023.

The collection, a fusion of Western silhouettes with Indian techniques and embroidery, will be on display at Āve – Soho, against a backdrop of historical photographs of queer people in India.

Girotra collaborated with Pride at Google and Indus Google network employee resource groups for the event.

The designer’s signature style is playful, with custom prints and embroidery from Gujarat and Rajasthan, such as Got amirror, until and reham work.

In an interview, Girotra talks about the collection, the inspiration behind it, and more. Edited excerpts:

It’s a great moment. How does it feel?

Surreal! I am grateful to Google for supporting me and choosing me to exhibit on such a great platform and for a cause that is so close to me.

What prompted you to start out of the box?

The decision stems from my desire to adapt to changing consumer demands, broaden the accessibility of our brand, respond to industry dynamics, embrace sustainability, and explore new avenues of creativity.

I intend to influence more of my clients to not only invest in haute couture, but also in ready-to-wear pieces that are timeless, well-crafted, and can be combined in a variety of ways, promoting a more sustainable approach to fashion consumption. .

Could you explain the collection to us?

AIKYA goes beyond men’s and women’s fashion.

Fashion has always been the language without words for many in the LGBTQ+ community. The inspiration to include gender fluid pieces came from my belief in the power of fashion to transcend transitional gender norms and provide a platform for self-expression. By offering gender fluid options, my goal is to create a space where people can freely explore their personal style, regardless of societal expectations.

Additionally, many people, regardless of their sexual orientation, identify with a more fluid sense of self-expression. As a designer, I believe it is my duty to meet the evolving needs and desires of all who seek fashion as a means of empowerment and self-discovery.

Fashion should be a reflection of the diverse world in which we live. It’s my way of celebrating individuality, promoting inclusion and empowering people. I hope that through my designs I can contribute to a more tolerant and understanding society, where self-expression knows no borders.

What inspired the collection?

My design process is constantly evolving and constantly on. I am inspired by everything beautiful that surrounds me. Sometimes it’s music or food that sparks an idea, other times it’s architecture or a forgotten craft. I love reviving traditions. Indian culture and art have always inspired my craft. The architecture and history of my country are woven into my designs and motifs. Each garment tells a story, speaks to a tradition, its design has the depth and breadth of our rich heritage.