Tiffany & Co. has reopened its landmark Fifth Avenue store after three years of renovations, ushering in a new era for the company with a major shift upmarket.
After being closed for three years, Tiffany & Co. has finally reopened the Landmark, its newly-renovated Fifth Avenue flagship store, on April 28. The Landmark features new art installations, never-before-seen jewelry pieces, and immersive displays in a new layout by Peter Marino.
There are nearly 40 artworks integrated around the store, showcasing works by artists like Rashid Johnson, Damien Hirst, Julian Schnabel, Anna Weyant, and Daniel Arsham.
According to Tiffany’s CEO, Anthony Ledru, the reopening of the Fifth Avenue store marks a new important milestone for the company. While interviewed by Bloomberg, he emphasized the company’s goal of targeting ultra-elite customers and raising product prices. The Landmark makes Tiffany’s goal clear with an exquisite showcase of architecture and superior hospitality, as well as cutting-edge art and design.
The heart of the store lies on the inside with its stunning spiral staircase. The undulating transparent balustrades of the staircase are adorned with rock crystal, inspired by Elsa Peretti’s sensual and organic designs.
Meanwhile, with its acquisition of Tiffany in 2021, LVMH has been shifting its focus to burgeoning metropolises in China such as Shanghai, Chengdu, Guangzhou, and Shenzhen. The company is moving resources out of Hong Kong, with consumers in Greater China choosing to shop at home instead of Hong Kong, which used to be a premium shopping hub for Asian countries.