Ever Wondered Why Cadbury Packaging Is Purple? Read The History Behind It

The Beginnings of Cadbury

Cadbury is a brand of confectionery which started in the early nineteenth century in Birmingham, England. The company was founded by John Cadbury who was a Quaker. The Quaker community was known for its abstinence from alcohol, and hence, their focus was on alternative forms of businesses such as cocoa processing. At that time, cocoa was an exotic import from Spain and was used to make drinking chocolate.

Purple is Royalty

Purple has always been associated with royalty. The colour has a sense of luxury and exclusivity attached to it. The colour was highly priced in ancient times, and hence it became a symbol of wealth, and power. During Roman times, only the Emperor, his family and the highest members of his court were allowed to wear purple clothing.

The Cadbury Interpretation of the Colour

When John Cadbury started producing chocolate in the mid-nineteenth century, he was looking for a colour that would reflect the quality and luxury of his brand. He decided on purple as it had associations with wealth and royalty. It was a symbol of extravagance that Cadbury wanted to associate with his chocolate brand.

The Evolution of the Purple Wrapper

The first Cadbury chocolate was produced in 1849, and it was a dark chocolate bar. The wrapping was plain and simple. It was a blue wrapper with gold lettering. However, in 1905, the company changed the wrapper to a purple-coloured one with a gold script logo and a chocolate chunk picture in the centre. The colour was perfect for the brand. It conveyed a sense of luxury and opulence that Cadbury wanted to be associated with.

The Cadbury Brand Today

The Cadbury brand has stayed true to its roots. The company has been able to create a nostalgic connection with its customers. Cadbury has stood the test of time, and it remains to be a favourite among chocolate lovers around the world. The purple wrapper, which has evolved over time, has played an important part in the company’s visual identity. The company has been able to use the colour in creative ways to maintain its brand value.

Conclusion

In conclusion, the purple wrapper has been an important part of the Cadbury brand for over a century. It has helped the brand to convey a sense of luxury and opulence that has been associated with the company. How the colour has evolved over time and has been creatively used by the company is a testament to the brand’s marketing strategy. The Cadbury brand has been able to create a nostalgic connection with its customers, and it remains to be a favourite among chocolate lovers around the world.