IPL 2023: Swiggy Treats Young Cricket Fans with Yellow-Goodie Hampers
Swiggy, the Indian food delivery company, recently surprised young cricket fans with special hampers filled with yellow-coloured items. The initiative is a part of the company’s marketing campaign for the upcoming Indian Premier League (IPL) 2023.
The surprise treat was sent to a little girl named Meera in New Delhi, who loves cricket and is eagerly waiting for IPL 2023. The hamper was filled with a variety of yellow-coloured goodies, such as yellow sunglasses, yellow wristbands, and yellow cricket balls. The highlight of the hamper was a yellow Swiggy t-shirt with the IPL 2023 logo printed on it.
Swiggy’s yellow hamper initiative has been well-received on social media platforms, with many users sharing pictures and videos of their children enjoying the goodies. Some users even expressed their excitement for IPL 2023 and Swiggy’s involvement in the league’s marketing campaign.
This unique marketing strategy by Swiggy seems to have hit the right chord with young cricket fans. By associating itself with IPL 2023, Swiggy aims to connect with a wider audience and build brand awareness. The use of yellow-coloured items and the IPL 2023 logo in the hamper also helps in reinforcing Swiggy’s association with the league.
This initiative is not the first time that Swiggy has used innovative marketing strategies to build brand awareness. In the past, the company has launched several successful campaigns, such as Swiggy Go, Swiggy Pop, and Swiggy Super. These campaigns have helped Swiggy expand its market share and compete with other players in the food delivery segment.
In conclusion, Swiggy’s yellow hamper initiative is a smart marketing move that helps the company connect with young cricket fans and build brand awareness for IPL 2023. The use of yellow-coloured items and the IPL 2023 logo in the hamper helps reinforce Swiggy’s association with the league and creates a buzz on social media. Swiggy’s innovative marketing strategies will continue to play a vital role in the company’s growth and expansion in the food delivery segment.