Smartphone maker Oppo expects its Reno 10 series sales volume to be 83 percent higher in India compared to the previous version, a senior company official said on Monday.
The company expects the Reno 10 series to set the pace for business during the upcoming holiday season.
“We are seeing an 83 per cent increase in the overall sales volume of the Reno 10 series compared to the previous generation. That is the aggressive target we have set for ourselves,” Oppo India chief marketing officer Damyant Singh Khanoria said. at a company meeting. event.
At the event, the company unveiled three 5G smartphones: Reno 10 5G, Reno10 Pro 5G, and Reno10 Pro+ 5G in the price range of Rs. 39,999 to Rs. 54,999.
In this version of the Reno smartphones, the company has focused on a dedicated camera for a telephoto portrait and fast charging. The telephoto sensor capability on the Reno 10 series is in the 32-megapixel to 64-megapixel range.
The latest version of the Reno 10 series has arrived after an interval of around a year and a half. The company had launched the Reno 8T series in February last year.
Khanoria said that India continues to be a source of strength for the company and that it has seen growth this year.
Talking about the market conditions, he said that Oppo has slipped despite the challenges in the market.
“That’s probably true for the industry as a whole. It’s been a tough year for the industry. Yes, there are headwinds, economic challenges, but specifically from India’s point of view, we’ve had a series of surprisingly successful launches. We think that this is going to be one of the best years for Oppo in India,” Khanoria said.
According to CounterPoint Research, Oppo posted 9% year-on-year growth and ranked fourth with a 12% market share in the March 2023 quarter.
The brand has been steadily expanding its shipments in the high-end segments, with a particular focus on the upper mid-range (Rs. 20,000-Rs. 30,000), where it saw the highest growth among all brands, registering 144 percent year-on-year. . growth driven by the F series.