It is often the case that hype and absurdity go hand in hand. As excitement about a new technology builds, people scramble to get on board. For example, a few years back, the “metaverse” was all the rage, with companies even appointing chief metaverse officers, and futurologists talking about web 3.0. Although the concept is still around and in the news (the first metaverse court case was held in Colombia recently), the hype has lessened somewhat. As an example, Microsoft recently disbanded its industrial metaverse team, and the career prospects of chief metaverse officers are somewhat uncertain.