Texas quarterback Arch Manning and trading card company Panini America announced an exclusive name, likeness and likeness agreement Tuesday.
Manning is the nephew of Peyton and Eli, the grandson of Archie, and the son of Cooper Manning. He was a highly touted high school recruit, ranked No. 5 overall in the class of 2023 and signed with Texas in some of the biggest programs in the country.
This partnership is the quarterback’s first NIL deal and is a multi-year deal in which Panini will create trading cards and include exclusive Manning autographs. The first release will be a unique black Prizm autographed card that will be up for auction this week on Panini’s website.
All proceeds from the sale will go to St. David’s HealthCare and St. David’s Foundation in Austin, Texas.
“Getting my first Panini trading card is something I couldn’t have imagined growing up,” Manning said in a statement. “Working with Panini to have my first business card benefit the community at large is special. Helping children live healthy and fulfilling lives is something that has always been important to my family.”
The auction winner will also be able to meet with Manning, receive passes from him and participate in the presentation of the auction proceeds check.
Through the agreement, Manning will be included in Panini’s NIL sticker products and will also collaborate to develop their own stickers.
He recently joined the team after signing with the Longhorns in December 2022 and is not expected to start this season. Manning’s name and profile, however, has caused fanfare and interest in his future college career and has now led to this deal.
Manning teams up with his teammate, quarterback Quinn Ewers, to sign an exclusive deal with the card company that will grant Panini the rights to produce his trading cards.