Inside the making of the H&M x Mugler collection
H&M, the popular fashion retail giant has collaborated with Mugler, the French luxury fashion house, to create a collection that is entirely out of this world in terms of creativity. The collection has already captured the attention of fashion enthusiasts and has sparked a lot of curiosity about its making. In this article, we delve deep into the making of the H&M x Mugler collection, and how the collaboration came about.
The concept behind the collaboration began as a conversation between Casey Cadwallader, Mugler’s creative director, and H&M’s Ann-Sofie Johansson. As famously said by Cadwallader, “I’m not interested in just doing something because it’s fashionable or because it’s a trend. I’m interested in doing something with a feeling, that’s elevated, and also accessible.” And we certainly see this in the collection; every piece shows a sense of elevation and accessibility.
The designs boast a futuristic, other-worldly and gender-fluid aesthetic, inspired by the idea of exploring space. The Mugler DNA is evident throughout the collection, in the form of sharp tailoring, bold cutouts and sleek silhouettes, while the H&M influence is showcased through their highly accessible prices. The collection is also eco-friendly, using sustainable materials, with a number of garments made from materials like organic cotton and recycled polyester, in line with H&M’s Conscious line.
The H&M x Mugler collection undoubtedly holds an ethereal quality, as each piece has an almost extraterrestrial feel. Black and white colour contrasts are incorporated through the use of sheer panels, cut-out details and strategic placement of zips, creating a striking visual effect. The detailing on each piece, from the intricate embroidery on the trousers to the decorative, shiny metallic buttons, is all executed with precision and finesse.
The collection includes a wide range of pieces to choose from, including tailored blazers, cropped tops, high-waisted trousers, and even a gender-fluid puffer jacket. The design duo seamlessly merged Mugler’s authentic haute couture techniques with H&M’s accessible price points, to produce a collection that is innovative and one-of-a-kind.
In conclusion, the H&M x Mugler collection is a celebration of fashion, creativity and accessibility. The designs showcase Mugler’s bold, other-worldly aesthetic and H&M’s commitment to sustainability, culminating in an unmistakably unique and futuristic collection. The garments are masterfully crafted using impeccable detailing, while the use of eco-friendly materials cements H&M’s commitment to sustainable practices. This collaboration cements the brand’s vision of producing fashion-forward designs that are accessible and eco-friendly, creating a perfect blend of haute couture and high street.